An Introduction to HATTTRICKS

Aera by OneFootball
4 min readMay 7, 2022

Introducing HATTTRICKS, the first collection on the Aera marketplace

HATTTRICKS (”TTT”) is the first NFT collection created by OneFootball Labs and will be launched exclusively on the Aera marketplace. The flagship project is an officially licensed digital football collectible game featuring world-class footballers.

The added value of TTT comes from combining engaging gamification mechanics with valuable rewards. When collectors complete a specific set of collectible cards, they can become eligible for rewards that include football memorabilia (e.g. signed jerseys or boots), football experiences (e.g. match tickets or meet & greet) and web3 perks (e.g. airdrop & whitelisting).

This is the start of a blog series that introduces the HATTTRICKS project incl. the vision, game mechanic, target community and much more!

The vision for HATTTRICKS

  • For us, TTT is a project that truly brings football players and football fans together. Online and offline. Something that has never been done before on a global scale. We connect through a digital football collectible game and turn that into a vibrant community of people that are enthusiastic about football, web3 and much more.
  • TTT will become the most powerful player-powered collection that every football player wants to be part of. We will not rest until names like Messi, Mbappé or Cristiano Ronaldo are represented in TTT.
  • This is not a regular football NFT project. This is a playing field for original ideas and a community-driven project that rewards and embraces active community members and their contribution to the project. By creating a digital football collectible game that football fans can relate to emotionally, TTT has the power to bring millions of football fans to web3.
  • TTT is designed to enhance the life of fans who breathe football every second of the day. To strengthen this position, the collection will be connected to the OneFootball app in the future. This will ultimately give fans the opportunity to watch their favourite matches, receive merchandise, be close to the action, meet their idols and get the full experience.
  • This is not only the first collection on the Aera marketplace, but will also be one of the flagship projects for the years to come. It’s the start of a journey that will unfold in the metaverse where we unlock the full potential. TTT has already attracted the interest of global brands and other NFT projects as it is part of the OneFootball, Dapper Labs and Animoca Brands ecosystem.

A collector’s album

We have created a digital football collectible game because we are a team of people that grew up collecting Panini World Cup albums, playing Magic The Gathering and trading Pokémon cards as teenagers. Since this nostalgic feeling sparked a fire through NFTs, we were keen to create the coolest digital football collectible game out there.

We believe that this is a great idea because a digital football collectible games combine multiple things:

  • Nostalgic appeal among football fans who have grown up trading Panini sticker cards. Every football fan once held one of the stickers in their hand.
  • A proven mechanic amongst web3 and NFT-savvy people who are familiar with digital sports collectibles. The video moments from NBA TopShot were the first ones to make NFTs in sports popular.
  • A project that is focused on the athletes rather than the leagues. The artwork is co-created with the athletes and pioneering digital artists.
  • An object with a front and a back. One that is suitable for 3D design which will look super cool on our website.

Thanks for reading this blog post! Leave a comment below if you have any questions. Be sure to sign up for our HATTTRICKS Newsletter. This is the start of a blog series that introduces the HATTTRICKS project incl. the vision, game mechanic, target community and much more!

Please check out the other blog posts in this series:

About HATTTRICKS

HATTTRICKS (”TTT”) is the first collection that will be launched exclusively on the Aera marketplace and is created by OneFootball Labs. The flagship project is an officially licensed digital football collectible game, featuring world-class footballers.

About Aera by OneFootball

Aera is the NFT marketplace for football fans, a digital collectibles platform featuring the biggest clubs, leagues, federations, and players in football. Built to make digital collectibles accessible to all, Aera is the home for football fans wanting to connect and share their passion in the digital space. When fans think about football NFTs, they should think about Aera. The Aera marketplace is built by OneFootball Labs.

About OneFootball Labs

The OneFootball Labs joint venture is set to deliver a new era of football fan consumption, providing accessible, affordable, and unique fan experiences that will drive mass adoption of blockchain technology in football. These products will be offered at different price points to make them widely accessible, and fans will also be able to purchase and store digital collectibles with just their email and a credit card. Animoca Brands, the company advancing digital property rights for gaming and the metaverse, OneFootball, the world’s largest football media platform, and Liberty City Ventures are part of the joint venture.

To join the project and community, connect with HATTTRICKS on Twitter, Instagram, Discord follow the Medium publications, or sign up for our Newsletter

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Aera by OneFootball

Welcome to the ultimate football destination where we can come together, connect, and share our passion for all things Web3 and Football.